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  3. Study Set
    Exploring Marketing Research Study Set 1
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    Exam 5: Problem Definition: Jump-Starting the Research Process
  5. Question
    The Variable That Is Measured to Determine the Outcome of the Marketing
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The Variable That Is Measured to Determine the Outcome of the Marketing

Question 41

Question 41

Short Answer

The variable that is measured to determine the outcome of the marketing research process is called the ____________________ variable.

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