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    Exam 6: Qualitative Research Tools
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    A 90-Minute Discussion Between an Interviewer and a Consumer About
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A 90-Minute Discussion Between an Interviewer and a Consumer About

Question 11

Question 11

Short Answer

A 90-minute discussion between an interviewer and a consumer about why the consumer purchases the brand of toothpaste that the consumer uses is an example of a(n)____________________.

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