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    Exploring Marketing Research Study Set 1
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    Exam 9: Survey Research: Basic Methods of Communication With Respondents
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    The Basic Calculation for Obtaining a Response Rate Is to Count
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The Basic Calculation for Obtaining a Response Rate Is to Count

Question 74

Question 74

True/False

The basic calculation for obtaining a response rate is to count the number of eligible people who were asked to participate in the survey,then divide that by the number of questionnaires returned or completed.

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