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    Exploring Marketing Research Study Set 1
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    Exam 9: Survey Research: Basic Methods of Communication With Respondents
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    Which of the Following Survey Research Methods Offers the Lowest
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Which of the Following Survey Research Methods Offers the Lowest

Question 38

Question 38

Multiple Choice

Which of the following survey research methods offers the lowest degree of respondent anonymity?


A) telephone interview
B) mail survey
C) mall intercept interview
D) Internet survey

Correct Answer:

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