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If a Product Is Tried by 20 Percent of the Target

Question 40

Multiple Choice

If a product is tried by 20 percent of the target market during test marketing,and the repeat purchase rate in this test market is 20 percent,the estimated market share for this product would be approximately:


A) 0.4 percent
B) 4 percent
C) 40 percent
D) 400 percent

Correct Answer:

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