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    Exploring Marketing Research Study Set 1
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    Exam 12: Test Markets and Experimental Design
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    All of the Following Are Factors to Consider in Test-Market
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All of the Following Are Factors to Consider in Test-Market

Question 69

Question 69

Multiple Choice

All of the following are factors to consider in test-market selection EXCEPT:


A) product price
B) population size
C) media isolation
D) competitive situation

Correct Answer:

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