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    Exploring Marketing Research Study Set 1
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    Exam 14: Attitude Measurement
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    A Bipolar Rating Scale Asks a Respondent to Rate a Concept,such
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A Bipolar Rating Scale Asks a Respondent to Rate a Concept,such

Question 3

Question 3

True/False

A bipolar rating scale asks a respondent to rate a concept,such as a specific brand,in comparison with a benchmark.

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