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    Exploring Marketing Research Study Set 1
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    Exam 14: Attitude Measurement
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    Laurie Believes a Honda Accord Get 36 Miles Per Gallon
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Laurie Believes a Honda Accord Get 36 Miles Per Gallon

Question 60

Question 60

Multiple Choice

Laurie believes a Honda Accord get 36 miles per gallon.This belief represents which component of an attitude?


A) affective
B) behavioral
C) cognitive
D) personal

Correct Answer:

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