Multiple Choice
When a respondent is given a set of 3" x 5" cards containing the current advertising slogan for a brand or product on each card and is asked to place the cards into two piles: (1) Recognize this slogan and can identify the brand/product and (2) Do not recognize the slogan,this is an example of a ____ task.
A) rating
B) ranking
C) constant-sum
D) sorting
Correct Answer:
Verified
Correct Answer:
Verified
Q24: What type of measurement is the following?<br><img
Q25: Define attitude and describe the three components
Q26: Ranking asks the respondent to estimate the
Q27: What type of scale is the following?<br><img
Q28: A variation of the graphic ratings scale
Q30: Attitudes are thought to have three components:
Q31: The semantic differential scale uses unlabeled response
Q32: What type of scale is the following?<br>Please
Q33: A balanced rating scale has a neutral
Q34: When a respondent is required to choose