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    Exploring Marketing Research Study Set 1
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    Exam 14: Attitude Measurement
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    In Which Type of Scale Is a Neutral Point,or Point
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In Which Type of Scale Is a Neutral Point,or Point

Question 43

Question 43

Multiple Choice

In which type of scale is a neutral point,or point of indifference,at the center of the scale?


A) synergistic
B) symmetrical
C) unbalanced
D) balanced

Correct Answer:

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