Short Answer
A fixed-alternative rating scale that has an unequal number of positive and negative categories so that the categories are "piled up" at one end of the scale is called a(n)____________________ scale.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q13: "I plan to buy a new DVD
Q14: A person's knowledge about a brand is
Q15: Explain how a researcher uses the paired
Q16: Describe a constant-sum scale and discuss when
Q17: Latent constructs generally require multiple items.
Q19: The category scale measures attitude with greater
Q20: An advantage of the Likert-type summated rating
Q21: If researcher wish to compare six brands
Q22: What type of scale is the following?<br>Contemporary
Q23: What type of scales asks a respondent