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    Exploring Marketing Research Study Set 1
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    Exam 15: Questionnaire Design
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    A Fixed-Alternative Question May Tempt Respondents to Check an Answer
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A Fixed-Alternative Question May Tempt Respondents to Check an Answer

Question 82

Question 82

True/False

A fixed-alternative question may tempt respondents to check an answer that is more prestigious or socially acceptable than the true answer.

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