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    Exploring Marketing Research Study Set 1
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    Exam 15: Questionnaire Design
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    "Should Dillard's Keep Its Excellent Department Store Credit Card Program
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"Should Dillard's Keep Its Excellent Department Store Credit Card Program

Question 31

Question 31

Multiple Choice

"Should Dillard's keep its excellent department store credit card program? ____ Yes ____ No" is an example of:


A) using a pivot question
B) making assumptions
C) a double-barreled question
D) using a checklist

Correct Answer:

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