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    Exploring Marketing Research Study Set 1
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    Exam 15: Questionnaire Design
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    When Respondents Think That Recent Events Took Place Longer Ago
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When Respondents Think That Recent Events Took Place Longer Ago

Question 14

Question 14

Multiple Choice

When respondents think that recent events took place longer ago than they really did,this is called:


A) telescoping
B) squishing
C) faltering
D) misredemption

Correct Answer:

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