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    Exploring Marketing Research Study Set 1
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    Exam 17: Determination of Sample Size: A Review of Statistical Theory
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    A Top Box Score Generally Refers to the Portion of Respondents
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A Top Box Score Generally Refers to the Portion of Respondents

Question 65

Question 65

True/False

A top box score generally refers to the portion of respondents who choose the most favorable response toward a company.

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