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When Arbitron Has Its Own Staff Verify the Accuracy of Radio-Station

Question 5

Multiple Choice

When Arbitron has its own staff verify the accuracy of radio-station call letters (e.g.KMOX) to ensure that they are possible radio call letters in the geographical area of the respondent,this is an example of:


A) external editing
B) in-house editing
C) in-house coding
D) external coding

Correct Answer:

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