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    Exploring Marketing Research Study Set 1
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    Exam 20: Basic Data Analysis: Descriptive Statistics
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    Explain What a Contingency Table Is and Discuss How It
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Explain What a Contingency Table Is and Discuss How It

Question 56

Question 56

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Explain what a contingency table is and discuss how it is useful in marketing research.

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A contingency table is a data matrix tha...

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