Multiple Choice
An old advertisement for Dove ice cream bars touted the bars as "sinfully" delicious-so delicious that they should be banned or forbidden. The advertisement, which sought to make the bars seem as attractive to people as possible, was apparently playing on ____.
A) reactance
B) the status quo bias
C) the certainty effect
D) risk aversion
Correct Answer:
Verified
Correct Answer:
Verified
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