When One Facebook User Reads an Article and Likes It

Multiple Choice

When one Facebook user reads an article and likes it, ____.

A) the odds of others liking it are only modestly increased, by about 8%
B) someone else who reads it is 32% more likely to also "like" it
C) the odds of others liking it are increased, but only when there are relatively few likes, generally less than 15,000
D) it can paradoxically decrease the likelihood that others will like it, because they do not want to be just one of the masses