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Ian, a 17-Year-Old High School Student, Wants to Buy a Pack

Question 4

Multiple Choice

Ian, a 17-year-old high school student, wants to buy a pack of Marlboro Lights. He has the money to purchase them, but he is still not considered to be a market for the product due to his lack of ____ to buy.


A) ability
B) willingness
C) authority
D) need
E) location

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