The Turmeric Tea Co Has Become Highly Efficient in Developing

Multiple Choice

The Turmeric Tea Co has become highly efficient in developing and manufacturing new turmeric tea products for the market. It far surpasses its competitors in these areas. Recently, major medical journals have started describing how turmeric tea can be highly advantageous for consumer health. This is likely to give the Turmeric Tea Co a ______________ because it is able to match its skills with opportunities in the marketplace.

A) core competency
B) competitive advantage
C) new marketing objective
D) market opportunity
E) strategic advantage