Multiple Choice
Miss Moo produces a line of milk products that are lactose-free. The milk comes in pint, quart, and half-gallon cartons, as well as 18-ounce glass bottles. Miss Moo sells its pint cartons to school systems, its quart and half-gallon cartons to grocery stores, and its glass bottles to vending machine operators. Miss Moo appears to use a(n) _____ strategy in marketing its product to a target market that is likely to be _______.
A) undifferentiated; homogeneous
B) undifferentiated; heterogeneous
C) differentiated; homogeneous
D) differentiated; heterogeneous
E) concentrated; heterogeneous
Correct Answer:
Verified
Correct Answer:
Verified
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