Alps Ski Co Is Looking for New Markets for Both

Multiple Choice

Alps Ski Co is looking for new markets for both its brick and mortar retail stores and its catalog division. Alps Ski Co would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.

A) behavioristic; geographic
B) geographic; demographic
C) demographic; psychographic
D) environmental; demographic
E) geographic; behavioristic