Kantar Millward Brown Ranks the World's Top 100 Brands

Multiple Choice

Kantar Millward Brown ranks the world's top 100 brands. Google tops the list at $230 billion. In terms of revenue, however, Walmart dwarfs Google. Google earned $89.5 billion in global revenue, while Walmart earned $482 billion. While Walmart has higher revenues, Google has greater

A) brand name awareness.
B) brand equity.
C) brand power.
D) brand recognition.
E) brand licensing.