Multiple Choice
Tia loves new electronic products, but she also wants to make sure she gets a good value for her money. Therefore, she waits a few months after a product is introduced to see whether all the kinks are worked out. In the meantime, she reads ratings and reviews. She also turns to her friend Jimmy, who is one of the first people to adopt and test out new products. She relies heavily on Jimmy's recommendations. When she is satisfied as to its value, she usually buys the product. Tia most likely fits into which category?
A) Early adopter
B) Early majority
C) Innovator
D) Late majority
E) Laggard
Correct Answer:

Verified
Correct Answer:
Verified
Q45: When designing a package, which characteristic is
Q50: Labeling and packaging are closely interrelated.
Q113: Private distributor, generic, and manufacturer are the
Q176: Hershey Foods Corp. offers a line of
Q179: When Jiffy-Pop packaged its popcorn in an
Q190: The two major product categories are business
Q210: Strategies relating to price become more mixed
Q240: Which of the following tactics would typically
Q247: Energizer batteries would be classified as which
Q288: Desirable product images can be created through