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    Foundations of Marketing Study Set 1
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    Exam 11: Developing and Managing Goods and Services
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    All Services Suffer from Heterogeneity
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All Services Suffer from Heterogeneity

Question 5

Question 5

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All services suffer from heterogeneity. Explain this problem, and discuss ways that heterogeneity can occur in service delivery.

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Services delivered by people are suscept...

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