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The European Expansion (Scenario)

Question 85

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The European Expansion (Scenario)
As a manager at a growing Canadian company, Samantha has been asked to develop a strategy to expand the company's operations into the European market. Although the company president has provided some basic guidelines about acceptable levels of risk and investment, there are still many factors in the legal-political, economic, and cultural environments that Samantha must take into consideration in her proposal.
-As part of the expansion plan,Samantha will recommend exporting to Spain and Portugal.Overall,this is the ________ way to expand product sales into foreign markets.


A) most expensive
B) least popular
C) safest
D) riskiest

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