E-Biz Dreams (Scenario) Robert Lee Has Just Completed a Bachelor of Computer Science

Multiple Choice

E-Biz Dreams (Scenario)
Robert Lee has just completed a Bachelor of Computer Science degree at Carleton University. He now wants to begin a new Internet business selling his services as a website developer for companies in Ottawa. He estimates that within one year, if his business idea is a success, he will be employing five programmers and two analysts.
-To make his business successful,Robert will first have to develop a(n) ________ plan that establishes the company's overall goals and positions it in terms of its environment.

A) operational
B) specific
C) strategic
D) standing