The Strategic Management Process (Scenario)

Multiple Choice

The Strategic Management Process (Scenario)
Kerry is vice-president of operations at Delta Corp. The company president has asked Kerry to lead the strategic management process that will help guide Delta through the next five to ten years. At next week's management meeting, Kerry must give a presentation that explains the process. In preparation, Kerry begins by reviewing the steps in the strategic management process from his university textbook.
-Kerry learns that the combination of internal and external analyses is called ________.

A) a business model
B) SWOT analysis
C) core competencies
D) BCG matrix