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    Contemporary Advertising Study Set 1
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    Exam 17: Using Out-Of-Home, Exhibitive, and Supplementary Media
  5. Question
    In an Integrated Marketing Communications Program,outdoor Advertising Greatly Enhances Awareness
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In an Integrated Marketing Communications Program,outdoor Advertising Greatly Enhances Awareness

Question 87

Question 87

True/False

In an integrated marketing communications program,outdoor advertising greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

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