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    Contemporary Advertising Study Set 1
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    Exam 17: Using Out-Of-Home, Exhibitive, and Supplementary Media
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    A Way to Reach Movie and Television Audiences Is to Pay
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A Way to Reach Movie and Television Audiences Is to Pay

Question 47

Question 47

True/False

A way to reach movie and television audiences is to pay a fee to have the product written into the movie or program.This is known as product placement.

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