Multiple Choice
Which of the following statements is true of transit advertising?
A) Transit advertising is not useful for national marketers.
B) Standardization and better research have made transit advertising more attractive to national advertisers.
C) Local advertisers typically do not use transit advertising because they cannot tailor it to their own needs.
D) It is impossible to measure the reach or frequency of transit advertising.
E) Transit advertising is ineffective when used in conjunction with outdoor posters and bulletins.
Correct Answer:
Verified
Correct Answer:
Verified
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