Multiple Choice
Which of the following is true of a premium?
A) A premium is always given free as a goodwill item.
B) To get a premium, a recipient must perform some action advantageous to the advertiser.
C) A premium is less valuable than an advertising specialty.
D) A premium encompasses the physical appearance of the container and includes design, color, shape, labeling, and materials.
E) A premium includes product packaging and trade-show booths and exhibits.
Correct Answer:
Verified
Correct Answer:
Verified
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