The Owner of a Moderately Sized Local Business Has Decided

Multiple Choice

The owner of a moderately sized local business has decided to advertise in the Yellow Pages. This advertiser will need to:

A) create an ad as graphical as he or she can afford.
B) tell customers how to make the purchase and not why they should purchase.
C) be persuasive enough to convince people to visit his or her establishment.
D) design an ad at least one panel larger than any of his or her direct competitors' ads.
E) avoid competition because the Yellow Pages logo is not trademarked.