Which of the Following Statements About Media Buyers Is True

Multiple Choice

Which of the following statements about media buyers is true?

A) Media buyers do not specialize in any medium in order to be flexible.
B) Media buyer refers to a person in charge of negotiating and contracting with the media.
C) The degree of specialization of a media buyer depends solely on the size of the advertiser.
D) Media buyers of small advertising agencies tend to specialize in a particular medium to increase their profits.
E) The knowledge of reading rate cards and analyzing circulation is not required for media buyers.