Multiple Choice
Which of the following is a disadvantage of magazine advertising?
A) It lacks flexibility in readership and advertising.
B) It lacks immediacy that advertisers can get with newspapers or radio.
C) It lacks authority and believability that enhances the commercial message.
D) It lacks the permanence that gives a reader time to appraise ads in detail.
E) It is unable to lend prestige to the products being advertised.
Correct Answer:
Verified
Correct Answer:
Verified
Q7: A media buyer is the person in
Q8: According to the classification of magazines by
Q9: Which of the following is an advantage
Q10: Which of the following is true of
Q11: Briefly describe vertical publication and horizontal publications.
Q13: A common variation of display advertising,known as
Q14: On the basis of physical size,the _
Q15: Horizontal publications cover a specific industry in
Q16: In terms of the classification of business
Q17: Assume that the full-page rate for a