Multiple Choice
Which of the following is an advantage of magazine advertising?
A) Lead times for ad insertions are very short.
B) It has the ability to deliver mass audiences at a low price.
C) Permanence gives the reader time to appraise ads in detail.
D) It has the ability to deliver high frequency.
E) The average black-and-white cost per thousand is low.
Correct Answer:
Verified
Correct Answer:
Verified
Q4: Which of the following statements concerning magazine
Q5: How are preprinted inserts used in newspaper
Q6: On the basis of physical size,the two
Q7: A media buyer is the person in
Q8: According to the classification of magazines by
Q10: Which of the following is true of
Q11: Briefly describe vertical publication and horizontal publications.
Q12: Which of the following is a disadvantage
Q13: A common variation of display advertising,known as
Q14: On the basis of physical size,the _