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    Contemporary Advertising Study Set 1
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    Exam 13: Using Print Media
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    _____ Are Essentially Magazine-Length Ads Which Readers Are Expected to Purchase
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_____ Are Essentially Magazine-Length Ads Which Readers Are Expected to Purchase

Question 23

Question 23

Multiple Choice

_____ are essentially magazine-length ads which readers are expected to purchase at newsstands.


A) Gatefold publications
B) Portfolio magazines
C) Custom magazines
D) Consumer magazines
E) Island halves

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