Multiple Choice
The guaranteed circulation of a magazine refers to the:
A) circulation figure on which a publisher bases its rates.
B) number of copies of a magazine sold on newsstands
C) number of copies that the publisher expects to circulate.
D) maximum number of copies distributed through all channels.
E) primary circulation plus pass-along readership minus a safety measure of 10 percent.
Correct Answer:

Verified
Correct Answer:
Verified
Q90: One of the disadvantages of magazines as
Q91: For a magazine,cost per thousand (CPM)is computed
Q92: List any six benefits of magazine advertising.
Q93: A date that affects magazine purchases is
Q94: What are combination rates?
Q95: What are the three dates that affect
Q96: Which of the following is true of
Q97: An advertiser prints an ad on high-quality
Q98: In terms of newspaper advertising rates,a(n)_ means
Q99: A magazine's advertisement rates are solely based