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The Guaranteed Circulation of a Magazine Refers to The

Question 100

Multiple Choice

The guaranteed circulation of a magazine refers to the:


A) circulation figure on which a publisher bases its rates.
B) number of copies of a magazine sold on newsstands
C) number of copies that the publisher expects to circulate.
D) maximum number of copies distributed through all channels.
E) primary circulation plus pass-along readership minus a safety measure of 10 percent.

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