Multiple Choice
_____ refers to the number of people who buy the publication either by subscription or at a newsstand.
A) Total market coverage
B) Market CPM
C) Secondary readership
D) Controlled circulation
E) Primary circulation
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: List any six disadvantages of magazine advertising.
Q3: In terms of innovations in magazine advertising,cosmetic
Q4: Which of the following statements concerning magazine
Q5: How are preprinted inserts used in newspaper
Q6: On the basis of physical size,the two
Q7: A media buyer is the person in
Q8: According to the classification of magazines by
Q9: Which of the following is an advantage
Q10: Which of the following is true of
Q11: Briefly describe vertical publication and horizontal publications.