Multiple Choice
The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $795.The magazine had a total circulation of 15,000.Calculate the magazine's cost per thousand (CPM) .
A) $0.053
B) $11.93
C) $188.87
D) $53.00
E) $1.89
Correct Answer:

Verified
Correct Answer:
Verified
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