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    Contemporary Advertising Study Set 1
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    Exam 13: Using Print Media
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    The Rate Card for a Magazine Mentioned That the One-Time
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The Rate Card for a Magazine Mentioned That the One-Time

Question 33

Question 33

Multiple Choice

The rate card for a magazine mentioned that the one-time cost for a full-page black-and-white ad was $795.The magazine had a total circulation of 15,000.Calculate the magazine's cost per thousand (CPM) .


A) $0.053
B) $11.93
C) $188.87
D) $53.00
E) $1.89

Correct Answer:

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