Multiple Choice
In terms of newspaper advertising rates,a(n) _____ means that no discounts are allowed.
A) open rate
B) contract rate
C) leveraged rate
D) flat rate
E) contribution rate
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q90: One of the disadvantages of magazines as
Q91: For a magazine,cost per thousand (CPM)is computed
Q92: List any six benefits of magazine advertising.
Q93: A date that affects magazine purchases is
Q94: What are combination rates?
Q95: What are the three dates that affect
Q96: Which of the following is true of
Q97: An advertiser prints an ad on high-quality
Q99: A magazine's advertisement rates are solely based
Q100: The guaranteed circulation of a magazine refers