Which of the Following Statements Concerning Split Runs Is True

Multiple Choice

Which of the following statements concerning split runs is true?

A) They are offered only by newspapers.
B) They enable advertisers to test the pulling power of different ads.
C) The notion behind using a split run is to include as many variables as possible.
D) Newspapers typically charge less for this service.
E) The advertiser runs two ads of identical size and content in the same press run.