Which of the Following Is an Important Guideline for Creating

Multiple Choice

Which of the following is an important guideline for creating effective radio commercials?

A) Mention the advertiser's name early and often.
B) Use several varied selling points.
C) Use passive voice and lesser verbs than adjectives.
D) Ensure the commercial is completed within 20 seconds.
E) Put across a long list of copy points and complex arguments.