Multiple Choice
Which of the following is an example of a nontraditional advertising medium?
A) Television
B) Newspapers
C) DVD
D) Magazines
E) Radio
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q18: Briefly describe the influence of increasing competition
Q19: Media objectives translate the advertising strategy into
Q20: List the three principal media scheduling tactics
Q21: The term _ refers to local media
Q22: Advertisers calculate frequency as the:<br>A) average number
Q24: Spillover media offer potential cost savings through
Q25: Specialization of audience interest or identification is
Q26: Which of the following is an advantage
Q27: Media planning decisions may require hard scientific
Q28: List the two methods an advertiser may