Multiple Choice
According to Cannon and Riordan's analysis,the _____ is convex and it indicates that the first exposure is the most effective,followed by diminishing returns.
A) effective reach
B) advertising response curve
C) FCB grid
D) FAB response continuum
E) effective frequency
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q92: Media planners select _ that refer to
Q93: Describe how spillover media pose a problem
Q94: The particular characteristics of different media,over which
Q95: For a product,which of the following is
Q96: An important influence on the _ element
Q97: Which of the following is an advantage
Q98: What are the five Ms of an
Q99: The cost of reaching target audiences is
Q100: _ refers to the duration of an
Q101: The _ describes how the advertiser will