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  3. Study Set
    Contemporary Advertising Study Set 1
  4. Exam
    Exam 9: Planning Media Strategy
  5. Question
    The _____ Describes How the Advertiser Will Achieve Its Stated
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The _____ Describes How the Advertiser Will Achieve Its Stated

Question 101

Question 101

Multiple Choice

The _____ describes how the advertiser will achieve its stated media objectives.


A) communications plan
B) media mission
C) organizational plan
D) media strategy
E) media execution

Correct Answer:

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