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    Contemporary Advertising Study Set 1
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    Exam 9: Planning Media Strategy
  5. Question
    The _____ Method for Scheduling Media Alternates Periods of Advertising
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The _____ Method for Scheduling Media Alternates Periods of Advertising

Question 81

Question 81

Multiple Choice

The _____ method for scheduling media alternates periods of advertising with periods of no advertising.


A) flighting
B) bursting
C) continuous
D) roadblocking
E) pulsing

Correct Answer:

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