Which of the Following Is True of the IMC Approach

Multiple Choice

Which of the following is true of the IMC approach to marketing and campaign planning?

A) IMC activities start with the brand and work back to the customer.
B) It emphasizes the separation of marketing and communications planning.
C) It moves a company's sales objective or profit goals further up in the planning process.
D) It helps a company focus on its profit goals by starting the planning process with a database.
E) Using the outside-in process, the IMC approach starts with the customer.