According to the IMC Pyramid,conviction Refers To

Multiple Choice

According to the IMC pyramid,conviction refers to:

A) acquainting people with the company, product, service, and brand.
B) communicating enough information about a product to persuade a certain number of people to actually believe in the product's value.
C) communicating enough information about the product so that some percentage of the aware consumer group recognizes its purpose, image, or position, and perhaps some of its features.
D) inducing people to visit a store, or actually buy a product.
E) stimulating desire for a product.